Lights, camera, ACTION! Planning for the 2025 Upfront Season

Mediagenic
Jul 23, 2024
2 min read

The 2025 upfront season will be here before you know it and now is the time to start planning your media activations!

Upfront week is hands-down one of the biggest weeks in television, setting the stage for networks to lock in multi-million-dollar advertising deals for the year ahead.

With so much competition within the television space, you want to be sure your network stands out among the rest. Experiential marketing is the perfect way to do that as an alternative or supplement to presenting your program lineup to potential buyers.

Experiential activations provide an interactive opportunity to convey how your audience reacts to your brand in real-time. This gives your network the ability to show -not just tell- why the media buy is worth it.

Upfront events also provide a valuable networking opportunity for your network. With so much business now being handled virtually, having a face-to-face interaction with advertisers provides a sense personability. This could very well be the difference between landing the deal or not.

If you are thinking of going experiential this upfront season, look no further than Mediagenic. Our experienced team has had the pleasure of working on upfront events for HBO, Netflix, Peacock, Warner Brothers (WB), A&E, Bravo, AMC, Amazon Prime, Showtime and more. We understand how important it is for your brand or TV network to be in the right place at the right time.

From Los Angeles to New York, our expert permitting and location scouting team can secure and license key spots throughout the country to help you achieve optimal brand impact. Need assistance with production and logistics? We are here to assist you with all your event needs. From security, to red carpet events, ropes and stanchions, stages, brand ambassadors, and everything in-between, our team is here every step of the way.

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